Lens Lounge Privacy Policy

Please note that Lens Lounge operates as the trading name for HG Lens Lounge Ltd for branding and marketing purposes.

Your Privacy

At Lens Lounge, we are highly committed to ensuring the highest privacy standards for all users and customers on our website. Under this privacy policy notice, we inform you of what personal data we collect, why we collect it and what we do with it. By terms of personal data, this means any information relating to you or information identifiable to your person. This may include your name and contact details as well as prescription information in the event of the purchase of contact lenses.

Please take your time to read through this privacy policy, it is important you understand how we process your data and how we aim to protect your privacy. Should you have any questions, please feel free to contact us: 

Contact Address: Unit 317, India Mill Business Centre, Bolton Road, Darwen, BB3 1AE

Contact Email: cs@lenslounge.co.uk

Collection of Your Personal Information

When you access our website, including any URL under the lenslounge.co.uk domain, we automatically collect and store some data in the form of cookies. Cookies are small files we send to your computer when you visit a page on our website.

This data i.e. cookies, do not allow us to access any information directly identifiable to you however, it records data such as; the pages you visited on our site; your search queries; information on the device used to access (mobile device, web browser type, web browser language, internet protocol address); the date and time of your request and your referral URL.

The provision of this data is not required if you wish to solely visit or browse our website. You may refuse to accept or block these cookies through configuring your web browser accordingly.

Collection of Personal Information when Signing Up or Making a Purchase

In the instance of creating an account with Lens Lounge or making a purchase with us, this is when we will ask you to provide us with personal data.

            Signing Up

In order to sign up for an account, we will ask you to provide us with accurate data including; your contact name; your email address; phone number and a login password.

            Making a Purchase

In the event of making a purchase on our website, we will ask you to provide the above data as well as your home address. In this event, we will also need you to provide us with financial data such as credit or debit card information. This financial data is processed through a secure, one-way encrypted payment gateway via Global Payments. This gateway does not allow us or another party to identify your card details.

We will also store data on our system regarding your previous orders so that you can re-order in the future more easily.

In addition, in the sale of contact lenses, we will ask you to provide us with an up-to-date copy of your contact lens prescription. This is required by UK legislation in order to provide you with our service. Again, this data will be stored so you can access the re-order function on our website.

How we Use Personal Data we Collect

The information and personal data we collect about you is used to ensure the best possible service. We only use personal data within the limits authorised by the laws and regulations under the GDPR. 

We use your personal data for the following purposes:

  • To facilitate delivery of goods purchased from our website; update you on the progress of your order; process automatic re-orders or subscriptions; handle returns; contact you where needed and service your account where needed
  • We use financial data in order to process payments and refunds as well as fulfilling our tax and regulatory requirements
  • We use your IT data to improve your experience on our website and to make it more convenient for you to order from us. We also use this data to identify bugs, analyse website traffic and the performance of development to our site

Our Policy on Storage, Processing and Retention of Your Personal Data

As stated, your data is stored and processed for as long as reasonably necessary to provide our products and services and maintain records to satisfy tax and other legal requirements. Any third-parties involved such as our payment processor will only be permitted to process your data for the specified purposes and in accordance with our instructions.

How and When we May Share or Disclose Your Personal Data

We are very strict about the sharing of personal data and this includes all data ranging from your name to your financial information. We will only ever share or disclose your information in the event of prevention or detection of fraud. This includes sharing to external organisations such as the police.

Your Rights with Respect to the Personal Information we Hold

You are entitled at any time to access the personal information we hold on you; any such request should be made using our contact details found on our website. If any data we hold is inaccurate, we will correct this promptly upon request. Alternatively, you have the right to request that we erase your data which we will do promptly should this not prevent us from meeting our legal and regulatory obligations.  

How we Protect Your Personal Data

We strive to ensure measures and procedures are in place to protect your personal data against unauthorised access, use or disclosure. For example:

  • We update our website against security breaches including an updated SSL encryption
  • We implement and maintain technical measures to ensure your data is recorded and processed securely and confidentially
  • We implement and maintain thorough restrictions to access your personal data
  • We implement and maintain data privacy training on a regular basis to ensure our employees and third parties are up-to-date on the requirements regarding personal data
  • We require any business partners and third parties to comply with any applicable data privacy requirements

Updating Your Communication Preferences

We will only contact you where we feel necessary. Reasons include; management of your account and the status and progress of your orders. In this instance, we will contact you via email, post or by telephone.

For marketing purposes, such as email updates on product offers, discounts and promotions, we will only contact you if you have opted in via our website. 

You may ask that we do not send you any communications using the contact details we hold on our records. You may also request us to restrict our communications to necessary messages. Your personal preferences can be changed at any time via the ‘Your Account’ section on our website.

Use of Cookies

A cookie is a small text file containing information that a website transfers to your computer for record-keeping purposes. A cookie cannot give us access to your computer or your personal data. Your web browser may automatically accept cookies, therefore please consult your browsers manual for help if you want to restrict or disable the browsers handling of cookies.

We use cookies on this website to improve your experience and the experience for others. For more information, please see our cookie policy

Privacy Policy Updates

We reserve the right to make any changes or updates to this privacy policy without giving you notice as and when we need to. Our most up-to-date privacy policy is always available on our website.


Last Updated: August 2019